Advertising & Marketing Group - Additional Information

This Group is a multi disciplinary professional firm offering a diverse range of advertising, marketing and management consultancy services. They operate throughout the West African Subregion as well as having numerous overseas clients with interests in the West African Subregion. This organisation relishes pushing the boundaries of creativity in Ghana by communicating compelling messages across all media in innovative ways. Radical creativity separates them, and project management is their core skill. They therefore represent a significant departure from traditional approaches to advertising in Ghana, as a result of their professional understanding of brands and marketing opportunities. They believe that a thorough understanding of their markets, their consumers and their clients’ goals, is key to their success in providing them with a strong competitive edge.

An organisation is only as good as its people and their team of specialists have accumulated over 70 years of expertise in advertising, strategic marketing, public relations and television production for many of the largest (and smallest) companies in Ghana and West Africa. They bring together smart, hardworking individuals who can ensure that they deliver bold solutions by integrating key strategic and creative disciplines. The group is therefore able to communicate compelling messages across all media by identifying the right insights to push unique ideas and deliver a lasting impact. Their team is recognised for pushing the boundaries of creative advertising, and they have won numerous coveted awards for campaigns that are instantly recognisable to the Ghanaian public. They welcome challenges, and work well with people who appreciate challenging solutions.

Corporate Identity and Branding
In a world of increasing competition, first impressions are everything. To establish, maintain, and increase market share, defining the client’s corporate identity is the first step to a successful communication. The Group develop logos and positioning statements that reflect the essence of the company or product and grab the attention of the client’s carefully targeted audience, so that they grab market share and they grab the client’s attention.

The Executive Team
The company was established by Jeff Kankam, Natasha Olympio and Michael Casely-Hayford. Michael helped to define the advertising landscape in Ghana as the former CEO of Icon Communications – one of Ghana’s leading advertising agency and media production companies with clients such as Accra Brewery, British Airways, Voltic, PZ Cussons and Taylor Woodrow. Natasha established her credentials and extensive network of decision-makers as Icon’s Director of Client Services for over 10 years. During this time, she built a reputation of fiercely protecting her client’s highest standards without compromise. Jeff has over 20 years experience working with Multi-National Corporations in the UK, USA, Ghana, Nigeria and Senegal. He has developed and managed successful businesses throughout West-Africa.

Services

Print Media Design
They provide complete design solutions that include conceptualising and designing press advertisements, brochures, annual reports, catalogues, sales literature, newsletters, point-of-sale materials and outdoor signage.

Media Planning
Their media buyers and planners don’t just buy media; they use it to best serve their clients’ objectives. Today, the choices are varied, from traditional print, radio, television, and out-door, to a growing list of electronic media. The Group will always recommend the media mix that works best for their clients.

Public Relations and Event Management Services
The Group offers a boutique PR service to their clients. Their job is to determine their clients' objectives, and implement short and long-term public-relations strategies for effective product and brand communication. They believe that a thorough understanding of their markets, consumers and clients’ competitors is key to their success in this area. They are very proud to have staged many small and large-scale public-relations events that have been the talk-of-the-town.

Production Services
The team has also accumulated over 35 years of TV production experience. They have produced television commercials and documentaries for international companies, as well as produced many of Ghana’s most recognised television and Radio commercials over the past 15 years. They are therefore ideally placed to offer production services, supported by detailed service oriented project management skills.

“Fixing” for Foreign TV Crews
As a result of their group’s professional understanding of film production at an international level, they are able to provide Line-Production services to foreign television production teams filming in Ghana. They co-ordinate all stages of their productions such as local research, obtaining filming clearances, work permits, accommodation, transport, providing local crews and equipment, shooting, and editing. Their management team have managed productions for many international television companies and networks filming in Ghana and across West Africa. Clients include Channel 4, RAI, CBC, M-NET and the BBC.